News

Projects In Knowledge® Earns Two Health Industry Awards
MS Living Medical Textbook Wins Silver Web Health Award;
HCV Social Media Symposium Receives Award of Excellence from The Rx Club


Little Falls, New Jersey—November 15, 2010—Projects In Knowledge (www.projectsinknowledge.com), a fully accredited provider of continuing medical education (CME/CE) activities, has won awards in two prestigious healthcare information competitions.


In the 2010 Web Health Awards competition, Living Medical Textbook: Multiple Sclerosis 2010 Edition (www.livingmedicaltextbook.org/ms2010) earned a Silver Award in the “Interactive Content” category. Judging criteria included content, format, success in reaching the targeted health audience, and overall quality.


This free online resource for neurologists and other clinicians provides timely, peer-reviewed information on MS disease basics, diagnosis, treatments, and symptom management, organized into a progressive series of chapters that enable easy navigation and reference. Each chapter contains hyperlinks to external multimedia resources that enhance understanding of relevant issues, adding clarity, timeliness, and a depth of expertise that a printed textbook could never provide.


In the 24th Annual Rx Club Show competition, Social Media, HCV, and the Gastroenterologist (www.projectsinknowledge.com/nohcvwebcast) received an Award of Excellence in the “Integrated Campaign” category. Entries were judged in various categories by a panel of industry experts, and winners were selected based solely on creative concept and execution.


Held during a major national conference on digestive diseases, this live symposium explored advances in the management of chronic hepatitis C virus (HCV) infection, whether the growing popularity and use of online social media networks is building connectivity or barriers, and the impact social media may be having on patient health and healthcare.


Fully integrating the symposium theme, the recruitment and promotion campaigns utilized YouTube videos, Facebook and Twitter posts, blog sites, and other social media. A print ad, direct-mail and e-mail invitations to a targeted database of gastroenterologists and hepatologists, and a prominent icon on the Projects In Knowledge website rounded out the overall promotional strategy.


“We are thrilled and honored to be recognized by these two prestigious organizations,” said Robert Stern, President and CEO of Projects In Knowledge. “These awards acknowledge the dedication and efforts of our entire team, who strives every day to produce top-notch, innovative educational programs designed to help our clinician learners improve patient care. I am extremely proud of their accomplishments.”


About the Web Health Awards
Now in its 12th year, the goal of the Web Health Awards (www.healthawards.com/wha/), formerly the World Wide Web Health Awards, is to recognize high-quality electronic health information. The awards program is organized by the Health Information Resource Center (HIRC), a national clearinghouse for professionals who work in consumer health fields. The Web Health Awards is an extension of the HIRC’s 17-year-old National Health Information AwardsSM, the largest program of its kind in the United States.


About the Rx Club Awards
The Rx Club (www.therxclub.com), founded in 1986 by Ina and Carveth Kramer, honors the best creative advertising and promotions from around the globe. Sponsored by the healthcare industry trade publication Pharmaceutical Executive, The Rx Club Awards competition recognizes and honors the creative aspects of pharmaceutical product advertising and promotion. The awards ceremony was held this year at the Metropolitan Pavilion in New York City on Thursday, November 11.


About Projects In Knowledge
Projects In Knowledge is a fully accredited provider of cutting-edge, innovative educational activities for physicians and other clinicians. Since its founding in 1980, the company’s mission has been to improve the quality of healthcare in the United States and abroad by delivering the highest quality professional education, with demonstrated results, to physicians and other clinical professionals using creative, effective, and easily accessible instructional modalities. To learn more about us and to view all of our CME/CE programs, please visit our website: www.projectsinknowledge.com.


Projects In Knowledge is a registered trademark of Projects In Knowledge, Inc.


Contact:
Patty Peterson
Senior Vice President
Projects In Knowledge
973-200-2523

p.peterson@projectsinknowledge.com