Projects In Knowledge® Supports Apple’s New iBook Tools
Remains Ahead of the Curve in eTextbook Publishing

Little Falls, New Jersey—January 23, 2012—On the heels of Apple’s announcement highlighting its push into the education market via its enhanced textbook platform iBooks and iBooks Author, Projects In Knowledge (PIK) reiterates its position as an early and established content player in the digital textbook space. PIK is a pioneer in the development and distribution of high-quality educational content for medical professionals using innovative electronic modalities, and currently offers a rich and growing array of online textbooks and apps. Over the next few months PIK will be focusing its efforts on extending its already well-entrenched iOS content offering to this exciting new iBook platform.

PIK has been building its extensive iTunes product offerings since May 2010, when it released its proprietary Living Medical eTextbook app. The company now offers 29 titles encompassing iPhone and iPad apps, video webcasts, and video and audio cases presenting content in neurology, oncology, type-2 diabetes, hepatology, rheumatology, and dermatology. In December 2010, iMedicalApps ( ranked PIK’s Living Medical eTextbook app a top 10 free iPhone app for clinicians. Each Living Medical eTextbook contains originally authored, peer-reviewed, and updatable information about a single specialty area, featuring embedded hyperlinks to supplemental multimedia resources.

“As a content company focused on delivering up-to-date point-of-care information to clinicians, we adopt technology platforms that assist us in maximizing our reach and utility to our users,” said Robert Stern, PIK’s president and CEO. “Clinicians have universally demonstrated, with their purchases of iPhone and iPad products, their commitment to the platform. Our addition of the iBook and iBook tools is a natural extension of our iOS titles in use by tens of thousands of healthcare professionals.”

About Projects In Knowledge

Projects In Knowledge is a fully accredited provider of cutting-edge educational programs for physicians and other clinicians. Since 1980, our mission has been to improve the quality of healthcare in the United States and abroad by delivering exceptional professional education, with demonstrated results, using creative, effective, and easily accessible instructional modalities. Learn more about us and view all of our CME/CE/CPE programs at

PROJECTS IN KNOWLEDGE, TXREPORTER, and CLINICIANS CHANNEL are registered trademarks of Projects In Knowledge, Inc. MEDIMAGE CASES and LIVING MEDICAL ETEXTBOOK are trademarks of Projects In Knowledge, Inc.

Patty Peterson, CCMEP
Senior Vice President
Projects In Knowledge